Mix up your Marketing to expand your reach and drive sales
Name:
Mix up your Marketing to expand your reach and drive sales
Date:
March 10, 2021
Time:
10:00 AM - 11:00 AM PST
Event Description:
Join Canada Post and Yellow Pages March 10 at 10 am PT (at 1 pm ET) for a special webinar designed to elevate your marketing – Mix up your marketing to expand your reach and drive sales. You’ll learn how integrated marketing campaigns can help you grow your business by getting your message noticed, kept, and actioned. By creating an integrated campaign, you offer your existing and potential customers a seamless brand experience and establish a stronger presence in market.
Summary
The market has changed dramatically over the past year. Like the vast majority of small businesses across Canada, we know you faced extraordinary challenges. You had to adapt your business to survive. Marketing your business continues to be critical and generating traffic to your physical or digital store means getting the right customers to see and retain your message.
Integrated marketing campaigns can help you grow your business by getting your message noticed, kept, and actioned. Use them to ensure your message reaches the right potential customers and to keep your business top of mind for your existing customers.
In this session, we will explore: * how to optimize your social and digital marketing presence; * the value of adding direct mail to your marketing mix; * how to plan and develop an effective integrated marketing campaign; *and how to grow your customer base, build loyalty and generate sales.
We’re here to help you market your small business. Let Canadians know you are open for business, encourage them to think small and shop local and ensure your message reaches and resonates with them.
Speakers
Kate Nash
Director of Sales, Central Region
Yellow Pages Canada
Director of Sales, Central Region
Yellow Pages Canada
Mamta Dogra
Senior Manager, Small Business Marketing
Canada Post
Senior Manager, Small Business Marketing
Canada Post
